An Impact Analysis of Conversational AI on Marketing Processes
نویسندگان
چکیده
New tools and technologies are continuously being developed, the field of market is in permanent change. Yet conversational AI represents a breakthrough, ground-breaking technology that provides unmatched speed, price, breadth features, providing users quick advantage over rivals. More than simply tool, it's also means considering how to strike balance between technological data-driven innovation human creativity. Marketing specialists should consider employing as part well-rounded strategy blends with creative inventiveness.
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ژورنال
عنوان ژورنال: Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
سال: 2023
ISSN: ['2065-2208', '2065-2194']
DOI: https://doi.org/10.31926/but.es.2023.16.65.1.3